ABOUT

WORK

RESUME

Pixel Paradise

Pixel Paradise

Streamline the arcade experience

Streamline the arcade experience

Type

Class Project

Tools

Figma

Duration

8 weeks

VIEW PROTOTYPE HERE

OVERVIEW

OVERVIEW

How might we design an app for users looking to book a reservation at the arcade?

Problem

• Customers can't easily reserve spots at the arcade remotely

• Visitors can't preview available games online

Goals

• Preview available games at the arcade

• Provide a simple reservation system for a seamless arcade experience


• Offer information on arcade to improve user experience

My Role

• Analyzed market and user needs

• Developed wireframes and prototypes

• Built responsive layouts for all devices

• Tested and refined designs

  • Problem

    • Customers can't easily reserve spots at the arcade remotely

    • Visitors can't preview available games online

  • Goals

    • Preview available games at the arcade

    • Provide a simple reservation system for a seamless arcade experience


    • Offer information on arcade to improve user experience

  • My Role

    • Research consumer skincare habits and competitor landscape


    • Develop user personas


    • Design wireframes and interactive prototypes


    • Conduct usability testing and iterate based on feedback


  • Problem

    • Customers can't easily reserve spots at the arcade remotely

    • Visitors can't preview available games online

  • Goals

    • Preview available games at the arcade

    • Provide a simple reservation system for a seamless arcade experience


    • Offer information on arcade to improve user experience

  • My Role

    • Research consumer skincare habits and competitor landscape


    • Develop user personas


    • Design wireframes and interactive prototypes


    • Conduct usability testing and iterate based on feedback


SOLUTION

SOLUTION

1

Routine Management

Users are able to create and edit a skincare routine

1

Routine Management

Users are able to create and edit a skincare routine

1

Routine Management

Users are able to create and edit a skincare routine

2

Product Combatability

Users are able to see when two products’ ingredients do not go well together

2

Product Combatability

Users are able to see when two products’ ingredients do not go well together

2

Product Combatability

Users are able to see when two products’ ingredients do not go well together

INITIAL PROBLEM DISCOVERY

INITIAL PROBLEM DISCOVERY

The typical gaming experience…

As a gamer myself, something that I've noticed is that a lot of my gaming friends don't actually like to go outside to play games. I wanted to find out why, so I looked into arcade apps to see if there were any reasons why gamers would rather stay and play games online than go out to an arcade. During my research, I looked at some arcades and found some three main problems.

Reservation System

Digital Catalog

Mobile Convenience

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Where do people go to play games?

Where do people go to play games?

INCIDecoder

Ingredient Checker

SkinSort

Allows for routine creation

Steam

Most popular overall

INCIDecoder

Ingredient Checker

SkinSort

Allows for routine creation

Steam

Most popular overall

INCIDecoder

Ingredient Checker

SkinSort

Allows for routine creation

Steam

Most popular overall

PERSONA + USER JOURNEY MAP

PERSONA + USER JOURNEY MAP

Kira Vang

Kira Vang

Age:

Education:

Hometown:

Family:

Occupation:

27 yrs old
University graduate
Toronto, Canada
Single, live alone
Software engineer

Frustrations:

• They don’t have any connections in a new city 
• They don’t know where to look to find what is available in the city 
• They are shy and introverted and not used to meeting friends in a new city

Robert Hudson

Robert Hudson

Age:

Education:

Hometown:

Family:

Occupation:

47 yrs old
Masters Degree
San Jose, California
Married, 2 kids
CEO, law firm

Frustrations:

• He doesn’t know how to make a reservation while juggling his busy schedule
• He does not have much knowledge on games and whether they are appropriate for his children

Robert is feeling anxious about booking a reservation at the arcade…

USER FLOW

USER FLOW

How might a user go from opening the app to confirming a reservation at the arcade?

WIREFRAMES + INITIAL PROTOTYPE

WIREFRAMES + INITIAL PROTOTYPE

HomePage

Booking Info

Payment Info

Confirmation

Page

Booking Success

The booking flow was carefully crafted as a step-by-step process, guiding users naturally from selecting their desired date and time, through game preferences, payment processing, and finally to a confirmation page.

Home

CTA is made easily accessible in the middle of the screen for users to reserve

Booking Details

Booking details guide users through each step in order to enter in booking details

Payment

Payment system is set up for users to checkout once they've entered in their booking info

Game Preview

Game catalog is available for users to be able to preview games at the arcade

TESTING + IMPROVEMENTS

TESTING + IMPROVEMENTS

Unclear Game Section Heading

Incomplete components

Homepage Accessibility

Booking Details Missing

Miscellaneous

Booking User Flow

Connection Inconsistency

Sort

Unclear Game Section Heading

Booking User Flow

Connection Inconsistency

Incomplete components

Homepage Accessibility

Booking Details Missing

Miscellaneous

Through user testing, it was found that the booking user flow and homepage accessibility were causing confusion for the user experience

1

Fixed Button

Old button made it more difficult for users to proceed to the next page

Old

New

1

Fixed Button

Old button made it more difficult for users to proceed to the next page

1

Fixed Button

Old button made it more difficult for users to proceed to the next page

Old

New

1

Fixed Button

Old button made it more difficult for users to proceed to the next page

Old

New

Duration

End Time was confusing for users to understand

2

2

Duration

End Time was confusing for users to understand

Old

New

Duration

End Time was confusing for users to understand

2

2

Duration

End Time was confusing for users to understand

DESIGN SYSTEM

REFLECTION

REFLECTION

The development of the Pixel Paradise mobile app successfully met its primary objectives and have transformed customer interactions with Pixel Paradise, leading to a more efficient and enjoyable user experience:

Advance Bookings: Users can now reserve arcade sessions ahead of time, reducing uncertainty and minimizing wait times.

Comprehensive Game Catalog: The app provides detailed information about each game, enabling users to plan their visits more effectively.

Intuitive Navigation: The implementation of a hamburger menu has streamlined navigation, allowing users to quickly access essential arcade information..

If I Had More Time…

• Daily progress tracking


• More beginner friendly content

• Add in account information to make personalized for each user

• Consistency fixes to make the app more cohesive

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ABOUT

WORK

RESUME

jane.vo98@gmail.com